Our Marketing Plan

By listing your property with The Chase Team, you will have the benefit of our years of experience in Charlottesville real estate, Albemarle farms and estates, and Wintergreen resort real estate. When it comes to marketing your home, we employ the most up-to-date methods and technologies in the industry to target the right market of motivated buyers. Research has shown that more than 80% of the people looking for real estate start their search on the Internet. That’s why we’ve hired professional designers and writers to create The Chase Team website. It’s not only designed to capture the attention of today’s Internet-savvy buyers, but also to maximize Search Engine Optimization standing among Charlottesville and Central Virginia real estate websites.

Our Winning Marketing Plan will:

• Attract the maximum number of qualified buyers to your property
• Help you get the best possible price for your home, your farm, your land, or your vacation property in the least amount of time
• Provide you with a client service webpage where you will find up-to-date information about all marketing efforts completed on your behalf

The many aspects of our comprehensive Winning Marketing Plan include:

• Determining the optimal list price based on a Comparative Market Analysis of like properties in the area
• Suggesting improvements you can make to help prepare your property for showing
• Photographing your property for use both online and in print
• Creating a virtual tour and color marketing materials
• Placing the Chase Team for sale sign in a highly visible location along with a weather proof brochure box and color flyer
• Installing a lockbox to facilitate showings and track showing agent activity
• Requesting showing feedback via our partnership with award-winning service provider HomeFeedback.com
• Featuring your property in the MLS along with your color flyer, virtual tour, and as many as 15 photographs
• Optimizing your home’s visibility on Realtor.com through our agent account where we acquire enhanced exposure and participate in Realtor.com’s Featured Homes service
• Featuring your property on the search engine optimized Chase Team website
• Analyzing the Chase Team database for buyers looking for a property like yours
• Running print ads in publications such as The Daily Progress, The Real Estate Weekly, Home Search, and Fine Properties
• Hosting, at your discretion, agent and public open houses
• Communicating listing details to cooperating brokers that may have a buyer for your property
• Presenting and discussing all offers with you
• Negotiating optimal price and terms with the buyer’s agent
• Alerting you to important transaction milestones and progress once a contract is negotiated

Are you thinking about listing your Charlottesville, Albemarle, or Wintergreen property? Click here for more information. We are ready to put our winning marketing plan in motion for you so you can realize the greatest profit from the sale of your property.